Why A Strong Online Presence Matters And How To Build One

Whether you're running a brick-and-mortar, or an online business, having a strong online presence is essential. It’s not just for ecommerce—97% of consumers go online to find local businesses.

But as the internet evolves, so does what it means to have an online presence.

What is an online presence?

Online presence goes beyond just existing on the internet. It’s about:

• Your actions: The content you create and share.

• The internet’s view: How search engines and social media algorithms rank you.

• The public’s perception: What people say about you and how they engage with your brand.

In short, online presence is tied to your visibility, credibility, and reputation.

Why a strong online presence matters

A strong online presence:

• Gets you discovered: 97% of people search online for local products and services.

• Builds legitimacy: 83% of consumers visit a store based on what they find online.

• Markets your business 24/7: Your online assets are always working for you.

• Saves money: Digital marketing tools let you track results and adjust budgets.

• Increases conversions: The more people engage with your business, the faster they become customers.

Building your online presence

Here are the top ways to strengthen your online presence:

1. Get a modern, attractive website 75% of consumers judge a company's credibility based on its website. Make sure yours looks professional.

2. Optimize for SEO SEO helps you rank on Google. Prioritize local SEO, improve your mobile performance, and use schema markup for rich snippets.

3. Start a business blog Blog posts let you target more keywords and increase your chances of appearing in search results. Businesses that blog regularly see more traffic and leads.

4. Focus on quality over quantity on social media It’s better to have one or two active social accounts with strong engagement than to spread yourself too thin.

5. Build a niche audience Aim for followers who are genuinely interested in your business. Engaged followers lead to higher conversions.

6. Post with emotion Create posts that evoke feelings. Emotional content is more likely to be shared, increasing your reach.

7. Leverage social media SEO Use keywords and hashtags in your posts to increase visibility on platforms like Facebook and Instagram.

8. Stay active Consistency is key. Regular posting and engagement with your audience build your social media presence.

9. Claim online listings Start with Google My Business, Yelp, and Facebook to make sure your business shows up in more places.

Building a strong online presence is crucial in today's digital age. Follow these tips to make sure your business is visible, credible, and accessible online.

Ready to take your business online with a professional and fully-functional website? Book a FREE 15-minute discovery call today and let’s discuss how we can bring your vision to life! Book Here.

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